Project details
NIS + Gazprom
Drive Cafe
Category
Packaging redesign
Drive Café coffee is high quality Italian coffee, but also the coffee of the largest network of petrol stations in Serbia.
Our task was to strengthen the national identity and affirm the brand as local. But, instead of creating another campaign we suggested a simpler approach: redesigning the coffee cups!
In collaboration with the illustrator Anja Ametović, we created three different scenes and paid homage to beautiful nature, biggest cities and the authentic culture of Serbia. In that way, every cup became a moving advertisement for our country – awakening driver and national pride across the country.
