Project details



For International Women’s Day, one of the most loved brands in Serbia and the most loved family brand launched a message that provoked an avalanche of great reactions. They day that commemorates the ongoing fight for economic, political and social equality of women and men was an opportunity to question the existing division of work at home between jobs that are “for women” and those that are “for men” and the facts that prove that inequality is still very much alive.




We tried to break a Plazma biscuit into two perfect halves and we saw that this division is not so easy. This helped us illustrate the fight for equality, but also goes to show that if we all participate equally – together we can achieve the equal division of household work and set a better example to girls and boys. Because #equalitystartsathome


Take a look at the video!

Share on

Drive Café
Get to know Serbia