Project details
Category
360
It really is a good feeling when you get to remind the audience why Wellness is so good and create a new communication platform, after 10 years of building a brand!
After a number of successful campaigns, we had to refresh the story of a tasty, crunchy biscuit that is 100% made out of wholegrain flour. However, we did not change our story – simply the perspective from which we were telling it.
We decided to let Wellness do the talking and after a whole decade we heard for the first time what it has to say about the world around it, its loyal consumers as well as about its wholegrain self.
